In keeping with Firewire commitment to sustainability, Firewire collaborated with BLOOM Foam to develop the most eco-friendly traction pad on the market today.
BLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:
• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival. • Recirculates fresh water back into the habitat. • Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re balance the natural ecology, and reduces our dependence on non-renewable oil.
Through this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams.
The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.
By choosing this traction, you are helping make the world a cleaner place.